In today's world, everyone wants to get their information easily and quickly. The art of efficient, effective, and compelling storytelling across mediums has never been more important for businesses and creatives alike.
This program will suit students interested in:
Making films or music videos
Writing for print and online publications
Designing interactive and media-rich websites
Producing radio podcasts and broadcasts
Streaming live media
Managing public relations campaigns
For majors, students can choose from the following options:
Interactive Design
Public Relations and Social Media
Screen Practice and Production
Journalism and Non-Fiction Writing
Online Media, Podcasting and Radio
Major in Interactive Design
Students consolidate their learning through work in real-world projects, including websites, digital storytelling, 3D models and visual assets, and photo essays. Facilitated by highly experienced staff and industry specialists, the projects will provide practical experience and professional exposure.
Students will hone their skills in concept creation, storytelling techniques, and creative problem-solving.
Specialities offered:
Animation
Cyber cultures
Photo media
Video games
Interactive sound
Video and web production
In addition to coursework, students will have the opportunity to undertake a media internship, which will further enhance their employment prospects.
Career opportunities:
Content producer
Designer
Games designer
Social media specialist
Sound producer
Web producer
Employers:
Advertising agencies
Creative agencies
Design agencies
Gaming companies
Media agencies
Multimedia or digital agencies
Self-employment
Twitter
Web agencies
Major in Public Relations and Social Media
Public relations and social media experts research, design, and implement campaigns. They manage the strategic direction of organisations and help reach the intended audience with the right message by using the most appropriate channels of communication.
Students in this program will develop skills in research, analysis and communication.
They will develop practical skills to set up a PR campaign and utilise social media, web and internet-based communication tools.
Studying public relations and social media can open doors to a wide range of exciting careers, such as:
Public affairs and lobbying
Integrated marketing communications
Internal communications
Event management
This major offers a wide selection of public relations, advertising and social media units.
Students will also have the opportunity to undertake production units in areas such as:
Screen
Radio
Web design
Journalism
Non-fiction writing
Career opportunities:
Brand manager
Community relations manager
Content creation specialist
Crisis communications specialist
Digital media strategist
Employee engagement specialist
Events coordinator
Government communications specialist
Integrated marketing communication specialist
Media and communications researcher
Media liaison officer
Online community manager
Political media adviser
Public relations consultant/manager
Social media strategist
Volunteer engagement specialist
Employers:
Activist and community organisations
Businesses across a range of sectors
Community organisations
Government agencies and departments
National and multinational corporations
Non-government organisations (NGOs)
Political parties
Public relations agencies
Self-employed as a public relations or social media consultant
Social media marketing agencies
Major in Screen Practice and Production
Directors, writers, producers and sound designers from Australia are in high demand. The film and tv industry in Australia is also booming, with more and more projects being shot here.
Students will develop skills in the production of screen media, including:
Scriptwriting
Directing
Producing
Cinematography
Production design
Sound and editing
Students trained in screen practice and production can work in film, television, and online platforms. They work on dramas, documentaries, news and entertainment programs, and advertising.
Students will have the opportunity to complete an internship and work on exciting projects based on their chosen specialisation. Among the projects include documentaries, feature films and dramas, scripts, storyboards and screenplays, and screen soundtracks.
Career opportunities:
Art department assistant
Art director
Assistant editor
Boom swinger
Camera assistant
Cinematographer
Corporate and NGO videographer
Corporate storyteller
Data wrangler
Director
Editor
Grip
Impact producer
Online journalist
Producer
Production designer
Production manager
Props buyer
Screenwriter
Script editor
Script supervisor
Sound editor
Employers:
Advertising agencies
Arts communications and media agencies
Broadcasters
Cinemas
Corporate communications firms
Educational media organisations
Feature film production houses
Film festivals
Government media and communications agencies
International aid organisations
Media production companies
NGOs
Science communication organisations
Social media agencies
Streaming services
Television production houses
Web-series production houses
Other Media, Communications and Creative Arts Programs offered at Macquarie
Undergraduate
Bachelor of Marketing and Media
Postgraduate
Master of Media and Communications
Master of Creative Industries
